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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image - Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel, 2006
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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image - Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel, 2006
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THE OTHER SIDE OF DIGITAL MARKETING: DOPPELGANGER BRAND IMAGE!
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PDF) Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
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THE DOPPELGANGER BRAND IMAGE
Nike's Marketing Strategies. In light of Nike's recent marketing… | by Ashraf Salim | Medium
How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic | Semantic Scholar
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Cultural Brand Analysis_Nike | PPT
Cultural Brand Analysis_Nike | PPT
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